Rapper Shifty Eye’s New Music Video "Beast" Has Arrived

With 1.7 Million views and counting, nothing can tame the "Beast"

Los Angeles, CA - December 6, 2017 -- "In this industry, it seems almost everything is a hustle, it's rare that artists nowadays do what they do for the raw passion. You have to become a beast to survive in the world of industry vultures, so I believe only the real passionate creatives will have longevity," says rapper Shifty Eyes. His new single "Beast" was created to express this belief system that has propelled the Canadian artist to conquer the US with his killer flow. Catch the music video here. 

Produced and engineered by Millz, "Beast’ the single stands on its own. Lots of talented people made the music video happen. BPace Productions produced and edited the video, Greg Dougless was the video coordinator and set producer. Sierra Treichel starred as the lead actress. And Shifty Eyes wrote and provided his creative influence and direction in addition to performing. 

After being featured on Worldstar HipHop, "Beast" garnered almost 1.8 million views in less than 48 hours, and has over 300,000 views on YouTube and climbing, as well as being featured on some of the top Spotify playlists. The hip-hop community has taken notice, lavishing "Beast" with good reviews. "New music is here and it looks like Shifty Eyes has bars. Now he is not your typical rapper but when it comes to the music I believe that he has skills. You won’t be disappointed listening to his music. He is really unique in that fact he does not copy anyone and has his own style. Being unique in this industry is very important and easy to sell. Looking deeper into his song Beast we come to the conclusion that this song is fire. The production of the video is crisp and the visuals are perfect. The best part is the fact that he has a F**king tiger in the video !! lol. But on a serious note, we love what he brings to the culture and looking forward to more music," said SNVLIFE.

Music fans have taken notice of "Beast" as well, taking North America by storm, trending in major markets. It’s not only popular but has given birth to an entire movement through the popular hashtag #WeAreTheDevilKids. 

The music video was filmed in the heart of Downtown LA and Hollywood. Even with amazing locations, the real standout of "Beast" is a cat with attitude. Khan, a rescue tiger, provided "Beast" with his fierce presence. Shifty Eyes holds his own against Khan, unveiling his own transformation into a more beastly performer. 

In 2018, look for even more releases from Shifty Eyes. In January expect the music video for the Devil Kid Anthem "S.H.I.F.T.Y", which addresses mental illness and self-image around the darkness within us all. Even more singles and music videos will follow the rest of the year, including a new mixtape.

"The releases ahead depict the struggles and the successes of the journey that is being an independent artist. I would like to give as much back to my fans with this next body of work as they have given me as the demographic grows! Thank You all for being unique listeners for the unique music I will strive to keep providing!" says Shifty Eyes about the road ahead. 

About Shifty Eyes

Shifty Eyes is a hip-hop artist from Alberta, Canada. His struggles with finding his identity and recovery from drug abuse as a teen helped propel him towards music. He started by performing at shows in his hometown, which eventually led to tours across Canada and the US. A dynamic live performer who engages with his audience through contagious energy, he lit up the stage at SXSW in 2017. Mentorship and production from the Grand Hustle Gang, has allowed Shifty Eyes to discover his true musical style. For more information on upcoming performances and new releases, follow Shifty Eyes on Facebook, Twitter, and Instagram, or go to iamshiftyeyes.com.

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