New York's R&B dynamo returns with a confident anthem of female empowerment set to release this fall.
Get ready for a sound that’s about to hit the airwaves, as the buzz builds for a major new release. Mark your calendars for September 9, 2025, because singer-songwriter Bria Cheri is delivering her hot new single, “Boy Toy,” a track guaranteed to be in heavy rotation.
This is not a typical love song. “Boy Toy” represents a whole new level of expression—a slinky, confident R&B track with an irresistible beat. Teaming up with Kyle Davidson, Bria crafted something truly special. “We wanted to write something unique & playful for couples where women romantically take control,” she says, and she delivers on that promise. With lyrics like, “Crawl on your knees to my commands / A good boy listens to commands,” she presents a narrative of pure, unapologetic female empowerment. This is a statement song for anyone ready to take the lead. Bria’s main goal was to create a song people can dance to, and this one is destined to ignite the dance floor.
If the name Bria Cheri is new to you, it won’t be for long. This is no overnight sensation - she is a true musical force. Bria has been living and breathing music since she was three years old, beginning with classical piano and vocal training. That formal foundation is the secret to her unique sound, which she infuses with the flavors of her upbringing: the cool Jazz her grandparents loved and the Hip-Hop and R&B her parents had on repeat.
Make no mistake, she has been consistently honing her craft. From hosting her radio show ‘FLAVA’ to starring in independent films, Bria’s professional hustle is undeniable. Her talent captured the attention of mentor Donnie Klang—the celebrated artist from MTV’s ‘Making the Band’ and Bad Boy Records—who produced her early EPs. She has commanded stages for major events, including the prestigious ‘So Fly, So Fabulous Fashion Show’ in New York City.
This is an artist who has opened for hip-hop legend Styles P of The Lox. And to prove her industry credibility, she sat down with Sway on SiriusXM's 'Sway In The Morning' to share her story with a national audience. She’s built a loyal following with projects like her EPs ‘Silent Siren Vol. 1’ and the powerful ‘Phoenix,’ which showcased a profound artistic growth. Her music tells real stories about love, stress, and navigating life in your twenties.
“Boy Toy” feels like the next evolution. It possesses the storytelling she’s known for but with a fresh dose of swagger and playful confidence. It’s a track that champions self-worth—a theme she explored on her last single, ‘On 2 The Next.’ This new track is all about knowing your value and celebrating it with style.
Bria Cheri is laying all her cards on the table, crafting a world where confidence is queen and the rhythm is everything. She’s bringing a feeling, an attitude that is truly refreshing. When September 9th finally rolls around and that smooth, commanding voice comes through the speakers, the only question is… are you ready to play by her rules?
Pre-save “Boy Toy”: https://ffm.to/boytoybriacheri
For the latest news, behind-the-scenes content, and updates, connect with Bria Cheri on Instagram: https://www.instagram.com/briacheri_
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