LA's rising talent merges music, fashion, and vision into a moody anthem already captivating millions.
Released on June 27, 2025, Rule The World is the kind of track that arrives with weight. Produced by Saint Mike, its moody, slow-burning backdrop is the perfect canvas for GothieCouture’s voice, which cuts through like a flare in the fog. Within a short period of time, the official music video had already crossed a million views, proof that his vision has found its mark. From the very first line—“It’s dark at the dawn, but I’m on my feet”—you know this is a statement, one carved out of long nights, personal trials, and the will to keep moving when life tries to pin him down.
For GothieCouture—born Joshua Ivory in Cleveland, Ohio—music began as discipline before it was ever catharsis. At seven, a violin was placed in his hands, and by the time he was old enough to really understand what he was doing, he’d already risen to first chair. That early training taught him that sound is a structure, that discipline and heart walk hand in hand. When his family moved to California during his teens, he didn’t leave that rigor behind. Instead, he added to it, exploring music theory and the technical corridors of sound design. By high school, he was not only studying the mechanics of music but experimenting with them, turning knobs, layering textures, engineering tracks in rooms that smelled of sweat, ambition, and late-night takeout.
Those rooms eventually turned into Los Angeles studios, where he sharpened his craft as a freelance engineer, absorbing games from the likes of KILLY, Famous Dex, and Smokepurpp. Beyond the resume, what makes GothieCouture compelling is his own inner frequency guiding him. That signal rings clear on Rule The World, a song that took months to finish, because it had to.
A gloomy pulse carries his words, each one shaped by struggle. These aren’t lines written by someone guessing at hardship—they come from someone who’s been pressed down, felt the weight, and clawed their way upright anyway. At its core, the song is about resilience, not the polished kind you see on motivational posters, but the uneven, unfiltered kind that keeps you alive when life has you doubting your very worth.
GothieCouture isn’t just a voice on a track. He is, quite literally, a vision. Modeling has become as much a part of his language as music, and it shows in how he curates his visuals. Influenced by Dior Homme, Tom Ford, and the sleek austerity of late ‘60s pop art, he carries himself with a sense of sharp masculine poise that feels timeless and forward at once. Watch the Rule The World video and it’s obvious: the camera obeys him. Each frame carries the same intentionality as his bars, the same polish he learned engineering sessions in Burbank and Hollywood. The line between his sound and his style converges, becoming inseparable.
That cohesion is no accident. GothieCouture has been building his GothieWorld movement since 2017, not as a vanity project but as a collective space—what he calls the #GothieGang—where creative expression, fashion, music, and even humanitarian outreach intermingle. The Rule The World rollout is evidence of that ecosystem in motion: directed, styled, and partially shot by GothieCouture himself, it’s a reflection of his ability to wear every hat without letting any slip. It’s professional without being sterile, polished without losing its pulse. Over a million eyes have already found their way to the video, and for good reason.
It’s a hand extended outward, to anyone who has ever asked themselves if they still matter in a world that seems not to notice. GothieCouture’s honesty about his own battles, from personal loss to the challenge of keeping faith in his dream, makes the song more than just a listening experience. It’s a reminder that art isn’t always about escape—sometimes it’s about recognition, about hearing your own quiet pain echoed back at you until it feels less lonely.
Beneath the sleek tailoring, the Dior-inspired silhouettes, and the moody production lies a man still shaping himself, still writing, still fighting to believe in the worth of his own flame. In that way, GothieCouture isn’t just offering us a song - he’s offering us a mirror.
When you hear his words and see his vision, will you be ready to face your own reflection—and rule your world?
Rule the World is now available worldwide: Spotify | Apple Music
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