Cincy wordsmith readies his next chapter with a single built from struggle, growth, and creative focus.
Are you calm under pressure? Most people fold when life turns up the heat — but G. Franklin has made a habit of thriving in those exact moments. With a style steeped in soul, sharpened by hustle, and delivered with an effortless cool, the 907-born emcee is gearing up to release his latest track, “The Calmest,” on October 31st. It’s a state of mind, a proof to resilience, and the next evolution of an artist who’s been building his craft brick by brick since the moment hip-hop grabbed hold of him as a kid.
G. Franklin’s story starts with sound. Raised in a Baptist household surrounded by music, he soaked in rhythm and melody from his father’s piano and bongos, his great-grandmother’s keys, and his Auntie Lisa’s choir direction. Then, one early morning at just five years old, he stumbled out of bed, flipped on MTV, and locked eyes on Snoop Dogg’s What’s My Name. That moment changed everything. Soon, he was studying the intricate flows of Biggie Smalls, the storytelling of 2Pac, and the undeniable funk and R&B grooves that built the foundation of hip-hop. Brooklyn’s golden-era flow left a lasting impression, but G. Franklin knew he had to carve out his own lane — and he’s been doing that ever since.
His discography tells the story of an artist growing stronger with every release. From early drops like Soul Money and New Day to the introspective Think&grow EP, and later projects like 11:11 and C.N.R, G. Franklin’s catalog is a reflection of life’s ups and downs — street observations, soul-searching, self-motivation, and steady evolution. Tracks like Pen Pad Game from C.N.R showcase his signature approach: sharp lyricism, grounded authenticity, and a smooth, confident delivery that pays homage to the greats while remaining distinctly his own. It’s that same core energy he’s now infusing with “The Calmest.”
This upcoming single is born from a deeply personal chapter. G. Franklin admits that before writing it, he spent nearly a year without picking up the pen or stepping into the booth. The absence weighed heavy, and the creative silence crept into his spirit more than he realized. But instead of letting that stagnation define him, he did what true artists do — he turned the struggle into fuel. “The Calmest” became the space where he could pour his lived experience back into his art, proving that even through chaos and distraction, control and self-belief never fade.
“The Calmest” is taking shape as a track that balances introspection with boldness, confidence with purpose. G. Franklin is honing verses designed to flow with precision and poise over a buttery, head-nodding beat — a reminder of what sets him apart. And at its heart is a deeper message: that staying calm, focused, and true to yourself is the real flex.
More than anything, he hopes listeners walk away not just entertained but inspired — to feel that he’s saying something worth holding on to, something worth coming back to. Hip-hop has always been about more than beats and bars for him - it’s about communication, community, and being a voice for anyone who needs one. “I was put here to do this,” he says. “I truly believe that.”
“The Calmest” is just the beginning. With another single, “What She Wants,” already slated for December, G. Franklin is clearly in motion — locked in, laser-focused, and ready to elevate his sound even further. His brand, Substantial Mind Music, says it all: this is music with weight, crafted with intention, built to last.
So as “The Calmest” makes its way to streaming platforms everywhere, the question isn’t whether G. Franklin will make noise — it’s how loud that noise will echo. Because when an artist this dedicated, this grounded, and this gifted steps back into the spotlight, it’s more than just another release. Indeed, staying calm isn’t just a skill — it’s a superpower. Are you ready to find your calm?
About AMW Group
AMW is a premier global agency, empowering businesses, luxury and consumer brands, event properties, and celebrities alike. With a wide range of entertainment, marketing, and branding services, we cater to clients worldwide.
Our contemporary approach fosters seamless collaboration among team members spanning North America, Europe, and Asia, ensuring a rich diversity of perspectives and expertise. We enable clients to concentrate on their core strengths while entrusting us with their comprehensive marketing needs.